Vision and Values

Founded in 2009 by Allison Grafton, Rockwood Custom Homes was built on a foundation of excellence. Created with uncompromising standards and an agenda that included protecting a client’s financial investment, Rockwood set out to build beautiful homes of the highest quality while delivering superior customer care. As the company grows and expands its service offerings, this vision remains the same. Our entire Rockwood team—from project managers, to designers, to tradespeople and artisans—is hired with this philosophy top of mind.

And while our vision guides our corporate strategy, our values drive our everyday actions.

At Rockwood, we value:

  • Quality craftsmanship
  • Hard work across all facets of our organization
  • Customer service as paramount to all that we do
  • Commitment to a job well done
  • Beauty in all that we design
  • Financial stringency to best protect your investment
  • Honesty in our actions and words
  • Transparency across operations and processes
  • Authenticity in all that we do
  • Integrity above all